John Lassiter is a seven-time Emmy Award-winning creative director and producer residing in Tuscaloosa, Alabama. 

​Lassiter boasts over a decade of leadership experience in branded content, documentary production, and integrated marketing campaigns, including the award-winning Where Legends Are Made campaign at The University of Alabama.
 
Today, Lassiter serves as the head of production for Learfield Studios at The University of Alabama where he is responsible for creating branded and sponsored content for Alabama Athletics as well as NIL content and strategy for student-athletes.